The creative capacity of university lecturers is primarily reflected in two core responsibilities: delivering knowledge through teaching and conducting scientific research to generate new insights that support the innovation of teaching methods. Lecturer creativity plays a pioneering role in transforming pedagogical approaches, applying digital technologies, and designing practice-oriented academic modules. It encompasses the ability to develop and implement innovative teaching, research, and classroom management strategies aimed at enhancing educational quality. The main influencing factors include external conditions, internal attributes of lecturers, and knowledge-sharing practices within academic environments.